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Company Release

According to Sales Ranking Data Mint Snuff Non-Tobacco Chew outsells Skoal Bandits and Levi Garrett, U.S. Tobacco's "Rooster", Red Man, and Beech Nut in major chain stores.

Sales Ranking By Product: (in side-by-side store display)

1. Copenhagen
2. Kodiak
3. Skoal Long Cut
4. Mint Snuff All Mint Chew
5. Skoal Bandits
6. Skoal Snuff
7. Rooster chewing tobacco

Mint Snuff Non-Tobacco Chew has become a dominant player in the fiercely competitive chewing tobacco/snuff arena.

Mint Snuff's success is due largely to: 1) the over 9000 Dentists, Hygienists, and County Health Departments throughout the country that recommend it as a healthy tobacco alternative to their patients;  2) word-of-mouth and the loyalty and determination of Mint Snuff customers to search-out retail locations that have Mint Snuff in-stock; 3) national, regional and local television advertising.

Mint Snuff's popularity filling the niche of people who are trying to quit chewing tobacco and smoking often leave store shelves empty. So customers often have to seek out other retailers to buy Mint Snuff. And they do. Some customers have driven 200 miles to buy Mint Snuff!

One of the Mint Snuff marketing secrets is its 800 number. People can easily remember 1-800-EAT-MINT and call it "for a store near them that carries Mint Snuff". This retailer referral hotline has made most retailers on the list quite happy. It brings new customers into their stores.

Recognizing that Mint Snuff's store referall service brings new customers into their stores, Kroger recently added Mint Snuff Chew-mint flavor, and Mint Snuff Pouches-mint flavor. Kroger shows that it is committed to the health of their customers by offering the healthy alternative to tobacco. Kroger joins other major retail chains that carry Mint Snuff: Fred Meyer Stores, Meijer Gas & Meijer SuperCenters, King Soopers, City Markets, and Costco in the Northwest Region and Ralph's grocery. Retailers find that Mint Snuff Pouches outsell Skoal Bandits when placed side-by-side in store-displays.

Mint Snuff Pouches make a great alternative to cigarettes and smokeless tobacco. They are similar to Skoal Bandits (a registered trademark of U.S. Tobacco) except that Mint Snuff Pouches contain mint and mint oil crystals instead of tobacco. The mint oil crystals release "extreme minty-ness" in a time-release fashion to create a long-lasting breath freshener that is stronge-enough to cover garlic and cigarette-breath. Some people use the Mint Pouches as a lozenge to soothe a sore throat, or even make hot tea out of them!

For more information visit www.mintsnuff.com or call 1-800-EAT-MINT (1 800 328 6468) M-F, 9-5 Pacific Time for real-live customer service!

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